Visual Identity & Website Design
When award-winning author David Laskin approached us about redesigning his site to match his new book, The Family, we suggested a different approach. We knew this wouldn’t be his last book. Did he really want to pay us to redesign his site for every new release? Instead, we advised him to establish an overarching visual identity for his career. The result takes inspiration from David’s personal history, rooted in a long line of scribes, but can support his latest book no matter what the title, book jacket or subject matter.
Alexej and his team at Roundhex have been a dream to work with at every step. Together we brainstormed some ideas, but then they took the ball and ran with it — and ended up in a place I hadn’t dreamed of. I’m proud to have this site as my online calling card, and I love my “visual identity.” I can’t tell you how many people have pulled me aside after talks to say, “Wow, you have such a cool website.” I agree!