In the Key of Strawberry
By 2012, violinist and author Arnold Steinhardt had written several dozen essays about music. The trouble was, they were buried in a PR site written in the third person and designed to promote his music career. If you’ve heard Steinhardt tell a story, you’ll understand why this was the wrong platform for a writer whose voice is personal, warm, and whimsical. Creating a design that would be true to that voice became our challenge, and we hope the resulting site will gain the readership it deserves.