Visual Identity & Website Design
Identity & Digital Design
Logo, Cards, Email Signature
The logo hints at the separation of serum (yellow) from blood (red), but doesn’t stray far from the feel of standard biotech (blue). Italics suggest movement, a nod to the invention’s remarkable speed. Some may notice an invisible ‘S’ wrapping around the droplets. Others may see the shape of a pill.
Most of SerumDPT’s juicy data is confidential, so there’s a deliberate shortage of content for the website. Rather than spread it over multiple pages that would be awkwardly short, we developed a single page site. Visitors simply scroll through, or use a fixed navigation menu to jump to different sections.
SerumDPT has an impressive set of data and market research to present to potential buyers. When they asked for help with their PowerPoint, the design challenge was to transform a diverse collection of materials (text, photos, charts, graphs, diagrams) into a presentation that would be clear, persuasive, and consistent with their visual identity.
Coco’s wife saw a great story emerging from the collaboration between the 3 octogenarians. So she commissioned this short documentary. We didn’t make it (credit for that goes to Vanish Films), but thought you might enjoy.
I’ve been through a number of other projects of this nature, and I’ve never had it go so smoothly and so quickly.
Chief Business Officer
Great logo!! I love it.